GEO
Generative engine optimisation: making your site easy for AI assistants like ChatGPT and Perplexity to understand and cite correctly.
Also called generative engine optimisation and AI SEO.
Base44's docs make a split I like. AI crawlers, like GPTBot and ClaudeBot, fetch your pages. AI assistants, the things people actually talk to, answer from whatever those crawlers and search engines already collected. Nobody asks a crawler anything.
So GEO is mostly SEO done properly, plus writing that's easy to quote. Real content in the HTML. One name for yourself, used the same way everywhere. Headings that match real questions, with the answer in the first sentence underneath. Structured data that matches the page.
The question I care about is whether an assistant describes you correctly. Being mentioned and being wrong is worse than silence.
This glossary is partly a GEO exercise, if I'm honest. Every entry opens with a one-sentence answer for exactly that reason.